About Medavie Blue Cross

Your Atlantic Canadian partner in wellness

Founded in 1943, Medavie Blue Cross has grown from a local health insurer into a trusted national partner—but our roots and values remain firmly planted in Atlantic Canada. Today, we connect nearly one in 10 Canadians with the health, travel, and life insurance coverage they need.

What makes us different? We're a not-for-profit organization, which means every dollar we earn goes back into better products, enhanced services, and stronger communities. Your wellbeing drives our success.

Local Support That Makes the Difference

When you call Medavie Blue Cross, you'll speak with real people in your community who understand your needs. Our customer service teams are located across Atlantic Canada, providing personalized member support. We believe in building relationships, not just processing claims.

An image of the Medavie Blue Cross offices in Moncton, New Brunswick at sunset

An image of two people out for a walk in Atlantic Canada

Improving the Wellbeing
of Canadians

Our mission goes beyond insurance coverage. We're committed to improving the overall wellbeing of Canadians through innovative health solutions like our inConfidence mental wellness program and Connected Care digital health platform. We invest in technologies and partnerships that make health care more accessible and help people stay healthy.

Medavie Foundation Supporting Healthy Living

We're part of Medavie, a national health solutions partner with Atlantic Canadian heart and values. This is reflected in our contributions to the Medavie Foundation, which partners with community organizations throughout the region, focused on youth mental health, healthy living, and post-traumatic stress support. Our employees lead the way through volunteer programs and our annual United Way campaign.

An image of people gathered at the Medavie Foundation Community Kitchen

An image of a woman at a computer providing in-person customer support at a Medavie Benefits+ location in Atlantic Canada

Award-Winning Service

Our commitment to excellence has earned us recognition as one of Canada's Top 100 Employers, Canada's Most Admired Corporate Cultures, and Atlantic Canada's Best Insurance Provider.

We're also the 2024 Life and Health Insurer of the Year—awards that reflect our unique Atlantic Canadian culture and the dedication of our team.

Comprehensive Solutions

From personal health and dental plans to travel insurance and life coverage, we provide integrated solutions for individuals and families. We also serve organizations through group benefits and work with governments to administer public health programs across Canada.

Ready to experience what Atlantic Canadian values and not-for-profit service can do for your family? Find your plan or visit one of our locations to meet our local team.